Pier Village

Restoring the most prestigious resort on the Jersey Shore to its former glory

For the better part of the 20th century, Long Branch, NJ was one of the East Coast’s most elite destinations — a luxurious seaside resort where celebrities, moguls, and seven sitting presidents made their summer retreat. Things began to change with the mid-century transportation boom, as visitors sought summer homes further away from urban areas. Then in 1987, the already struggling town was dealt a final blow when a devastating fire destroyed its signature pier, boardwalk, and amusement park.

For over a decade following the fire, the town languished in disrepair. Then in 1999, the mayor of Long Branch chose Ironstate to lead an ambitious redevelopment effort to bring the town back to its former glory.

Working with municipal and state partners, we created Pier Village, a new mixed-use seaside community. Inspired by the town’s original Victorian character, Ironstate created new beachside properties with 536 residences, a boutique hotel, restored public parks and beach access, in addition to over 120,000 square feet of retail space.

In its heyday, Long Branch was an immensely popular Victorian-era destination enjoyed by seven sitting presidents of the United States.

Ironstate expanded the Pier Village vision with condominium residences, a hotel and improved public access to the boardwalk.

The Long Branch coastline.

The best beach,
in terms of a comeback,
that we’ve ever seen.

With a prime oceanfront location, the views of the Atlantic from Pier Village are simply unparalleled.

Avenue — Pier Village’s premier restaurant and beach club — ranks in NJ Monthly’s top 25 New Jersey restaurants.

Long Branch, an
exclusive hamlet anchored
by the year-old Bungalow
Hotel, the shore’s
high-style, reasonably
low-cost answer to the
Ace or the Standard.

The Bungalow Hotel is a 25,000 square-foot, tri-level resort that made Elle.com’s list of Top 10 Chic Hotels.

Collaborating with Manhattan-based Sixx Design, the Bungalow Hotel mixes modern elements with vintage artifacts and signature artwork including Ann Carrington’s pièce de résistance — an enormous postage stamp made from thousands of pearl buttons — featured here.

Every one of Bungalow’s 24 rooms features an Anne Carrington original mixed-media flag.