Seeing opportunity where others do not

Not far from New York City — 19 minutes away by PATH train, to be exact — sits Harrison N.J., a historically industrial town whose last moment of national glory came a century ago when visiting President William Howard Taft declared it “Beehive of Industry,” a motto that has stood ever since. To some, Harrison might seem unlikely as an opportunity for transformation and revitalization. But we recognized that the town had significant assets, including a PATH station with easy access to New York City and Newark, a gleaming new soccer arena — the home of the Red Bulls — and a vibrantly multicultural community. What it

lacked was a world-class development partner that could take advantage of these attributes.

Thus, we created a clever and ambitious development based on New Urbanist principles. With a plan to feature over 2,200 residential units, 80,000 square feet of shops and retail, a stylish new hotel, pedestrian-friendly thoroughfares, and a progressive yet historically respectful design, the project was an instant success.

Harrison, New Jersey, a city with a long and storied industrial past, also was home to an essential PATH station that gave
it the potential to be a major commuting hub.

We invested in the city of Harrison and created vibrant and essential housing opportunities for commuters and local residents.

Once an industrial center
down on its luck,
Harrison in Hudson County is
now a locus of planned
redevelopment on
a huge scale.

It all started with a four-story, 1400-car parking garage that we developed for the town to link to the PATH station. Serving the new Red Bull Arena, commuters, and residents of Harrison, the facility is a model of shared use parking.

Since our investment in the city of Harrison, New Jersey, public and private investments have grown immensely.

Rather than eradicating its industrial past, our development’s architecture honors the city’s industrial history while moving forward.

The apartments’ interiors are a youthful expression of the revitalized city.

Harrison’s redevelopment
in many ways reflects a
continuing reversal
in the state’s fortunes.

With bold expressions of the development’s identity, we also launched a branding effort for the entire area.

Transforming the formerly industrial city, we painted the PATH station overpass as well as facilitated new investment in the Harrison PATH plaza by the Port Authority.


In August of 2014, we opened Element Harrison – Newark, a stylish new 138-room hotel from Starwood Hotels that has quickly emerged as the social hub of Harrison’s burgeoning urban lifestyle scene. Here, business and leisure travelers, professional sports fans and locals are intersecting in a fun, stimulating setting.

In October, 2015, we launched the third phase of our Harrison development, Harrison Station 330, which features 329 rental residences, amenities and additional street-level retail space.


Always moving forward, our youthful vision of the city of Harrison continues with the introduction of new modern residences and vibrant street-level retail space that will further energize Harrison and advance its growth into a well-balanced, urban destination.

The building’s aesthetic showcases contemporary architecture and provides a modern lifestyle experience for today’s urban professional.

Harrison Station 330”s residences feature spacious layouts, soaring windows and elegant designer finishes.