Urban Ready Life: An integrated, modern living experience

Urban environments present unique challenges such as lack of green space, erratic commuting, and limited time. Residents require a living experience that goes beyond just four walls. That’s why Ironstate created URL: Urban Ready Life, an all-encompassing living experience for today’s urbanite.

URL® is focused not just on square footage, but on developing unique design solutions that meet and adapt to the needs of its residents. Architecturally this means built-in washers and dryers as well as innovative structural designs that make a resident’s experience richer and easier.

Innovative layouts and clean design amplify the sense of light and space in every unit. Built in washer/dryer, dishwasher, microwave/convection oven, and free building Wi-Fi mean you are set from the

day you move in. There’s an on-site café to help you start and end your day, bicycle storage to make healthy commuting easier, and a purified water “filling station” so you can help the environment too. There’s even a “smart locker” system that accepts packages, so you never miss a delivery. URL® is not only practical, it is also sustainable.

Finally, URL® is a community. Open public spaces, community garden plots, and cafes at building entrances encourage natural interaction between residents. Furthering this community interaction is a public pathway leading residents through series of public spaces on their way to their apartments. It all adds up to more than just the typical box: URL® gives residents a true community-driven lifestyle designed for the 21st century.

URL® Harborside in Jersey City introduces a new way of conceiving high-rise architecture.

Interior furnishings and features are integrated seamlessly into the design and come pre-installed, for a better living experience from day one.

Layouts are designed with fully spanning windows to maximize views and enhance the sense of light and air.

URL® Staten Island will integrate retail, café, residences, community gardens, and a pool deck along the Staten Island waterfront.


URL® is a social idea that blends architecture and design. It exists not just for art or financial sake, but rather to address a social purpose of providing desirable, comfortable, and conveniently located sustainable housing for our next generation.

The function of URL® dictates all design. With an elevated crosswalk, residents can easily travel throughout the property.

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